Subculture on Miyuki Street

The Miyuki-zoku: Japanese First Ivy Rebels

The first Japanese to adopt elements of the Ivy League Look were a youth tribe called the Miyuki-zoku, who suddenly appeared in the summer of 1964. The group’s name came from their storefront loitering on Miyuki Street in the upscale Ginza shopping neighborhood (the suffix “zoku” means subculture or social group). The Miyuki-zoku were mostly in their late teens, a mix of guys and girls, likely numbering around 700 at the trend’s peak. Since they were students, they would arrive in Ginza wearing school uniforms and have to change in to their trendy digs in cramped café bathrooms….. (more details via Ivy Style)

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